NFL Super Bowl LVII projections

in just two weeks, we had the exciting task of bringing the energy and excitement of Super Bowl LVII to Germany with two projections in Frankfurt and Düsseldorf. the goal of this activation was to capture the thrill of the game and build anticipation for the big event.

 

we took the challenge and created a animated storyline that combined motion design elements that brought the excitement of the Super Bowl to life with the projection mapping elements that played with structure of the buildings the show was projected onto. we featured player portraits, highlighting the stars of the game, and incorporated the bold Super Bowl typography. additionally, we integrated an exciting countdown that tracked the days leading up to the game, heightening the sense of anticipation with every passing moment.

 

for the technical part, we managed the implementation of the projection system using a d3-based workflow. this technology allowed us to precisely map the projections onto the unique architecture of both the Römer in Frankfurt and the City Hall in Düsseldorf. each projection was tailored to the specific features of these iconic buildings, ensuring that the visuals perfectly complemented their structure.

 

the projections in both cities were a spectacular showcase of Super Bowl LVII, building excitement and bringing fans closer to the game. the activation not only celebrated the NFL’s presence in Germany but also provided fans with a thrilling visual experience that brought the atmosphere of the Super Bowl to life and was filmed and then shared in over thousand social stories.