AAAREA
Fashion Week Festival in Frankfurt
Project
Interactive installation at Opernplatz Frankfurt
Client
Jazzunique
Challenge
Connection of different sensors and media playout systems to an immersive wow-experience
On the occasion of the Frankfurt Fashion Week, more awareness should be raised for fashion in Frankfurt am Main. Therefore, a festival was organized where many well-known personalities were guests.
The festival was held under the motto Access All Areas – AAAREA. Under this motto, fashion was made accessible and experienced by everyone in the city.
bright! and Jazzunique created an outstanding red carpet in front of the Alte Oper in Frankfurt. We created an immersive and interactive installation using sensors and person-tracking systems. Thus the contents on the led walls could be influenced by people passing by to attract an eye-catching moment. For this reason, we won the ADC competition in Graphic Design – Public Space Media and Brand Design categories.
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